The Effects of Customer Loyalty on Repurchase Intention in B2C E-commerce- A Customer Loyalty Perspective

The purpose of this study is to investigate the effect of online relationship quality on customer loyalty and then the effect of customer loyalty on online repurchase intention. This research is descriptive of survey type. The population under study was constituted of Allameh Tabataba’i University in Tehran. The stratified sampling method was used and 201 questionnaires were completed. Confirmatory Factor Analysis (CFA) was used. The structural method indicated a good fit to the data. Using structural equation modeling (SEM),we observed that customer loyalty is significantly related to online repurchase intention and also online relationship quality is significantly related to online repurchase intention. The proposed model explain 86% of the variance of the online repurchase intention construct. We found that perceived vendor reputation is the strongest antecedent of online relationship quality. KEYWORDS: E-loyalty, online repurchase intention, online relationship quality

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The Effects of Customer Loyalty on Repurchase Intention in B2C E-commerce- A Customer Loyalty Perspective

ANALISIS HUBUNGAN TRUST DAN RISK TERHADAP NIAT ADOPSI E-COMMERCE

Penelitian ini bertujuan menguji pengaruh perceived usefulness, perceived ease of use, perceived risk, trust terhadap intention to transact secara online dan menguji pengaruh trust terhadap intention to transact melalui perceived of risk, perceived usefulness dan perceived ease of use. Serta menguji pengaruh perceived ease of use terhadap perceived usefulness. Populasi dalam penelitian ini adalah mahasiswa universitas di Surakarta yang mempunyai niat untuk melakukan online shopping dengan memanfaatkan e-commerce. Penelitian ini mengambil sampel sebesar 200 mahasiswa universitas di Surakarta yang mempunyai niat untuk melakukan online shopping dengan memanfaatkan e-commerce dan bersedia mengisi kuesioner yang telah disediakan secara langsung. Pengambilan sampel dilakukan dengan metode convenience sampling. Dalam penelitian ini variabel-variabel yang diuji adalah manfaat persepsian (perceived usefulness), kemudahan penggunaan persepsian (perceived ease of use), risiko persepsian (perceived of risk), dan kepercayaan (trust). Pengujian validitas dan reliabilitas diuji dengan alat analisis dengan menggunakan software SPSS for Windows. Sedangkan untuk menguji hipotesis menggunakan metode SEM (Structural Equation Modeling) dengan bantuan software AMOS 7.0. Hasil penelitian menunjukan bahwa dari 8 (delapan) hipotesis yang diuji, semua hipotesis menunjukan hasil yang signifikan. Hal ini berarti niat individu dalam penerimaan tekhnologi khususnya belanja melalui internet dipengaruhi oleh berbagai faktor, diantaranya yang diuji dalam penelitian ini yaitu faktor perceived usefulness, perceived ease of use, perceived of risk, dan trust. Berdasarkan hasil penelitian, untuk meningkatkan niat individu menggunakan online shopping dapat dilakukan dengan cara meningkatkan trust. Dengan peningkatan trust, dampak secara langsung mampu meningkatkan intention dari individu. Sedangkan secara tidak langsung, peningkatan trust akan berdampak dengan menurunnya perceived of risk dan kemudian intention akan meningkat. Sejalan dengan penelitian, semakin tinggi trust maka perceived of risk akan menurun dan intention akan meningkat. Riset-riset selanjutnya perlu meneliti faktor lain yang mempengaruhi intention seperti perceived playfulness dan self-efficacy. 

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ANALISIS HUBUNGAN TRUST DAN RISK TERHADAP NIAT ADOPSI
E-COMMERCE

The Impact of Social Networking to Influence Marketing through Product Reviews

Online Social networking websites are very popular and have become a part of life. These sites have made significant impact in the individual’s life. When analyzing the users’ scope of social networking, it can be concluded that the modern social communities influence in individual’s private life, whereas the traditional networking or social communities is more interrelated to business circle. This change has undoubtedly offered many firms an opportunity to target this new medium for marketing. In Pakistan, marketing on social networks is not taken seriously. There are some companies who have shown interest and have created their presence yet they are not focusing seriously. If this medium is explored intelligently then the social network medium has a potential to provide many new ways to market the audience with the help of registered users indirectly, without knowing them. Social Network (Facebook) has provided many tools for marketing purpose like groups, events, social ads. These all are widely used and entertaining the enterprise organizations by all means; however these all have some limitations. Tagged based marketing on the Facebook is a new concept inspired from the tag facility provided by Facebook. If this strategy is implemented then this would be helpful for organization in terms of targeting audience, developing trust of the product among consumer, increase clientele etc. This paper presents a survey based research from users and organizations for finding their views on the tagged based marketing on the social networking website (Facebook). The survey consists of two questionnaires each for user and organization. this survey helps in understanding the reason why the tagged based marketing is not successfully implanted in Pakistan, what are the barriers and what steps could be taken to make it effective for organizations 

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The Impact of Social Networking to Influence Marketing through Product Reviews

The Analysis of Product, Price, Place, Promotion and Service Quality on Customers’ Buying Decision of Convenience Store: A Survey of Young Adult in Bekasi, West Java, Indonesia

This research aim to analyze why the number of convenience store keep increasing by identify the dominant factors which are product, price, place, promotion and service quality that affect customer buying decision of convenience store in Bekasi. This research also as an input to help smaller traders in having better performance in future market. This research involves 300 Bekasi populations to obtain the required data. Then the questionnaire result analyzed with SPPS statistics which are frequency, descriptive statistics, validity and reliability test, multi regression analysis, correlation analysis, F- Test and Analysis of Variance (ANOVA) in order to see the extend factors influential to customer buying decision. At the end, researcher proves that the most of customers comes to convenience store because of the price offered, kind of promotion, and also service quality provided.

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The Analysis of Product, Price, Place, Promotion and Service Quality on Customers’ Buying Decision of Convenience Store: A Survey of Young Adult in Bekasi, West Java, Indonesia

Students’ Perceptions of Online Learning: A Comparative Study

In search of better, more cost effective ways to deliver instruction and training, universities and corporations have expanded their use of e-learning. Although several studies suggest that online education and blended instruction (a “blend” of online and traditional approaches) can be as effective as traditional classroom models, few studies have focused on learner satisfaction with online instruction, particularly in the transition to online learning from traditional approaches. This study examines students’ perceptions of integrating online components in two undergraduate business courses where students completed online learning modules prior to class discussion. The results indicate that participants in an elective course rated the online modules significantly better than those in a required course. Overall, participants in the elective course rated the online modules marginally positive while those in the required course rated them marginally negative. These outcomes suggest that instructors should be selective in the way they integrate online units into traditional, classroom-delivered courses. This integration should be carefully planned based on learner characteristics, course content, and the learning context. For most participants of the study (83 percent), this was their first experience completing an online learning activity or module. In addition, the largest dissatisfaction factor reported among the participants was the time required to complete the online modules. Future research is encouraged to explore: (1) how previous experience with technology and online learning affects students’ attitudes towards and success with e-learning; and (2) the effects of interspersing online units that are considerably shorter in length into the traditional classroom model. This additional research can provide greater insight into which factors promote e-learning success.

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Students’ Perceptions of Online Learning: A Comparative Study

Online Reviews and Pre-Purchase Cognitive Dissonance: A Theoretical Framework and Research Propositions

Online review systems have been widely used by online consumers to facilitate purchase decisions. Existing research has demonstrated the impact of online reviews on e-commerce outcomes such as business profitability and purchase intentions. Little attention, however, has been paid to the relationship between online reviews and a consumer’s internal beliefs of an online retailer in the pre-purchase stage and how this relationship affects the consumer’s purchase decision. Therefore, this study applies the theory of cognitive dissonance and develops a theoretical framework that analyzes these relationships. The framework offered by this study may help increase the understanding of online consumer behavior. 

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Online Reviews and Pre-Purchase Cognitive Dissonance: A Theoretical Framework and Research Propositions

EVALUASI TATA KELOLA TEKNOLOGI INFORMASI MENGGUNAKAN KERANGKA KERJA COBIT DALAM MENDUKUNG LAYANAN SISTEM INFORMASI AKADEMIK

Budi Luhur University has been implementing information technology (IT) in the management of academic information systems services. To create user loyalty, improve effectiveness and efficiency of resource use is required of an academic information system services are complete, accurate, current, complete, safe, consistent, timely and relevant. The role of IT in academic information systems Budi Luhur University can optimal if the application is well managed. IT governance can ensure a good way to evaluate the suitability of the application of IT with business needs, along with university identification of the risks of IT application and handling. This requires a standard model of representative governance and comprehensive, which covers issues of planning, implementation, operation and supervision of all IT processes. Related to the research of IT governance using the COBIT 4.0 (Control Objectives for Information and Related Technology) framework domain, especially the delivery & support and monitoring & evaluation to service the University academic information system Budi Luhur

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EVALUASI TATA KELOLA TEKNOLOGI INFORMASI MENGGUNAKAN KERANGKA KERJA COBIT DALAM MENDUKUNG LAYANAN SISTEM INFORMASI AKADEMIK

ANALISIS FAKTOR-FAKTOR KUNCI DARI NIAT PEMBELIAN KEMBALI SECARA ONLINE (STUDY KASUS PADA KONSUMEN FESH SHOP)

Tujuan dari penelitian ini yaitu untuk menganalisis faktor kunci untuk mengidentifikasi kecenderungan individu melakukan pembelian kembali secara online. Responden merupakan konsumen dari FESH Shop. 136 responden mengisi kuesioner yang diberikan. Analisis data menggunakan Structural Equation Model (SEM) untuk mengetahui hubungan antar variabel. Hasil dari penelitian ini yaitu bahwa persepsi kemudahan, konfirmasi harapan, kepercayaan, persepsi kebermanfaatan, kepuasan, persepsi kegembiraan dan privasi memiliki pengaruh positif terhadap niatan pembelian kembali pada penjualan online.

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 ANALISIS FAKTOR-FAKTOR KUNCI DARI NIAT PEMBELIAN KEMBALI SECARA ONLINE (STUDY KASUS PADA KONSUMEN FESH SHOP)

A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research

This paper introduces a framework for conducting and writing an effective literature review. The target audience for the framework includes information systems (IS) doctoral students, novice IS researchers, and other IS researchers who are constantly struggling with the development of an effective literature-based foundation for a proposed research. The proposed framework follows the systematic data processing approach comprised of three major stages: 1) inputs (literature gathering and screening), 2) processing (following Bloom’s Taxonomy), and 3) outputs (writing the literature review). This paper provides the rationale for developing a solid literature review including detailed instructions on how to conduct each stage of the process proposed. The paper concludes by providing arguments for the value of an effective literature review to IS research.

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A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research

A Formal Analysis of Auditing Principles for Electronic Trade Procedures

One of the major issues involved in establishing new trading relationships is the lack of an a priori trust relationship between the parties. Without a solution of this trust problem it is virtually impossible to establish new trade relationships. This is an old and well-known problem in international trade. One way to create the necessary trust is by using trade procedures that involve exchanges of documents between the trading partners to verify that the counter party has fulfilled his part of the agreement. Up till now these documents were paper documents. In electronic commerce these paper documents are replaced by information exchanges. One crucial question, however, is whether these documents provide the same trustworthiness as the paper documents. For example, uniqueness of ownership documents is simple to guarantee in the case of a signed paper document. However, uniqueness of electronic messages is much harder to achieve. Electronic commerce can only become a success in international trade if the trustworthiness of electronic versions of trade procedures can be proven beyond reasonable doubt. We present the formal specification of the design principles for trustworthy trade procedures, building on the work on audit daemons [17, 18] and their application in [3] on inter-organisational trade procedures. It appears that the basic principles of internal auditing within a company can be adapted for this auditing method. This auditing method has already been implemented in INTERPROCS, which is a Prolog-based tool for representation and analysis of procedures. In the formal specification given in this paper we give a more abstract specification of the auditing method, which gives a more structured semantics for the key concepts of the auditing method used in INTERPROCS. Our formal specification is based on a combination of deontic, dynamic and illocutionary modal logics.

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A Formal Analysis of Auditing Principles for Electronic Trade Procedures

IMPLEMENTASI TATA KELOLA TEKNOLOGI INFORMASI PERGURUAN TINGGI BERDASARKAN COBIT 5 PADA LABORATORIUM REKAYASA PERANGKAT LUNAK UNIVERSITAS ESA UNGGUL

It is very necessary to implement information technology governance in universities. Information technology investments and IT-enabler must be efectively manage nowadays especially in universities. This research is the second phase of main research about development of IT Governance model for higher education institutions in Indonesia. This paper will show and describe the result of COBIT 5.0 framework (IT Governance framework) implementation in Software Engineering Laboratory (Lab-RPL) of Esa Unggul University (UEU). In this paper, impelementation of COBIT 5.0 framework scope is applied especially in the domain Evaluate, Direct, and Monitoring (process ID number 4), from the area of Gorvernance. Purpose of this case study is to get the result of COBIT 5.0 framework implementation, describe step-by-step procedures or process to improve IT Governance implementation, and finally give recommendations how to governance Lab-RPL of UEU in the future.

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IMPLEMENTASI TATA KELOLA TEKNOLOGI INFORMASI PERGURUAN TINGGI BERDASARKAN COBIT 5 PADA LABORATORIUM REKAYASA PERANGKAT LUNAKUNIVERSITAS ESA UNGGUL

The Governance of Corporate Forensics using COBIT, NIST and Increased Automated Forensic Approaches

The Governance of Corporate Forensics using COBIT, NIST and Increased Automated Forensic Approaches

 Today, the ability to investigate internal matters such as policy violations, regulatory compliance, and employee separation has become important in order for corporations to manage risk. The degree of information security threats evolving on a daily basis has increasingly raised concerns for enterprise organizations. These threats include but are not limited to fraud, insider threat and intellectual property (IP) theft. These have increased the demand for organizations to implement corporate forensics as a deterrent to illegitimate acts or for linking perpetrators to their illegitimate acts. This explains why forensic practices are expanding from the traditional role in law enforcement and becoming an essential part of business processes. However, most organizations may not be maximizing the benefits of corporate forensic capabilities because of lack of corporate forensic governance best practices, needed to ensure organizations prepare their operating environment for digital forensic investigation. Corporate forensic governance will help ensure that digital evidence is obtained in an efficient and effective way with minimal interruption to the business. This paper presents a corporate forensic governance framework intended to enhance forensic readiness, governance, and management, and increase the use of automated forensic techniques and in-house forensically sound practices in large organizations that have a need for these practices.

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The Governance of Corporate Forensics usingCOBIT, NIST and Increased Automated ForensicApproaches