The Effects of Customer Loyalty on Repurchase Intention in B2C E-commerce- A Customer Loyalty Perspective

The purpose of this study is to investigate the effect of online relationship quality on customer loyalty and then the effect of customer loyalty on online repurchase intention. This research is descriptive of survey type. The population under study was constituted of Allameh Tabataba’i University in Tehran. The stratified sampling method was used and 201 questionnaires were completed. Confirmatory Factor Analysis (CFA) was used. The structural method indicated a good fit to the data. Using structural equation modeling (SEM),we observed that customer loyalty is significantly related to online repurchase intention and also online relationship quality is significantly related to online repurchase intention. The proposed model explain 86% of the variance of the online repurchase intention construct. We found that perceived vendor reputation is the strongest antecedent of online relationship quality. KEYWORDS: E-loyalty, online repurchase intention, online relationship quality

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The Effects of Customer Loyalty on Repurchase Intention in B2C E-commerce- A Customer Loyalty Perspective

ANALISIS HUBUNGAN TRUST DAN RISK TERHADAP NIAT ADOPSI E-COMMERCE

Penelitian ini bertujuan menguji pengaruh perceived usefulness, perceived ease of use, perceived risk, trust terhadap intention to transact secara online dan menguji pengaruh trust terhadap intention to transact melalui perceived of risk, perceived usefulness dan perceived ease of use. Serta menguji pengaruh perceived ease of use terhadap perceived usefulness. Populasi dalam penelitian ini adalah mahasiswa universitas di Surakarta yang mempunyai niat untuk melakukan online shopping dengan memanfaatkan e-commerce. Penelitian ini mengambil sampel sebesar 200 mahasiswa universitas di Surakarta yang mempunyai niat untuk melakukan online shopping dengan memanfaatkan e-commerce dan bersedia mengisi kuesioner yang telah disediakan secara langsung. Pengambilan sampel dilakukan dengan metode convenience sampling. Dalam penelitian ini variabel-variabel yang diuji adalah manfaat persepsian (perceived usefulness), kemudahan penggunaan persepsian (perceived ease of use), risiko persepsian (perceived of risk), dan kepercayaan (trust). Pengujian validitas dan reliabilitas diuji dengan alat analisis dengan menggunakan software SPSS for Windows. Sedangkan untuk menguji hipotesis menggunakan metode SEM (Structural Equation Modeling) dengan bantuan software AMOS 7.0. Hasil penelitian menunjukan bahwa dari 8 (delapan) hipotesis yang diuji, semua hipotesis menunjukan hasil yang signifikan. Hal ini berarti niat individu dalam penerimaan tekhnologi khususnya belanja melalui internet dipengaruhi oleh berbagai faktor, diantaranya yang diuji dalam penelitian ini yaitu faktor perceived usefulness, perceived ease of use, perceived of risk, dan trust. Berdasarkan hasil penelitian, untuk meningkatkan niat individu menggunakan online shopping dapat dilakukan dengan cara meningkatkan trust. Dengan peningkatan trust, dampak secara langsung mampu meningkatkan intention dari individu. Sedangkan secara tidak langsung, peningkatan trust akan berdampak dengan menurunnya perceived of risk dan kemudian intention akan meningkat. Sejalan dengan penelitian, semakin tinggi trust maka perceived of risk akan menurun dan intention akan meningkat. Riset-riset selanjutnya perlu meneliti faktor lain yang mempengaruhi intention seperti perceived playfulness dan self-efficacy. 

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ANALISIS HUBUNGAN TRUST DAN RISK TERHADAP NIAT ADOPSI
E-COMMERCE

The Impact of Social Networking to Influence Marketing through Product Reviews

Online Social networking websites are very popular and have become a part of life. These sites have made significant impact in the individual’s life. When analyzing the users’ scope of social networking, it can be concluded that the modern social communities influence in individual’s private life, whereas the traditional networking or social communities is more interrelated to business circle. This change has undoubtedly offered many firms an opportunity to target this new medium for marketing. In Pakistan, marketing on social networks is not taken seriously. There are some companies who have shown interest and have created their presence yet they are not focusing seriously. If this medium is explored intelligently then the social network medium has a potential to provide many new ways to market the audience with the help of registered users indirectly, without knowing them. Social Network (Facebook) has provided many tools for marketing purpose like groups, events, social ads. These all are widely used and entertaining the enterprise organizations by all means; however these all have some limitations. Tagged based marketing on the Facebook is a new concept inspired from the tag facility provided by Facebook. If this strategy is implemented then this would be helpful for organization in terms of targeting audience, developing trust of the product among consumer, increase clientele etc. This paper presents a survey based research from users and organizations for finding their views on the tagged based marketing on the social networking website (Facebook). The survey consists of two questionnaires each for user and organization. this survey helps in understanding the reason why the tagged based marketing is not successfully implanted in Pakistan, what are the barriers and what steps could be taken to make it effective for organizations 

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The Impact of Social Networking to Influence Marketing through Product Reviews

The Analysis of Product, Price, Place, Promotion and Service Quality on Customers’ Buying Decision of Convenience Store: A Survey of Young Adult in Bekasi, West Java, Indonesia

This research aim to analyze why the number of convenience store keep increasing by identify the dominant factors which are product, price, place, promotion and service quality that affect customer buying decision of convenience store in Bekasi. This research also as an input to help smaller traders in having better performance in future market. This research involves 300 Bekasi populations to obtain the required data. Then the questionnaire result analyzed with SPPS statistics which are frequency, descriptive statistics, validity and reliability test, multi regression analysis, correlation analysis, F- Test and Analysis of Variance (ANOVA) in order to see the extend factors influential to customer buying decision. At the end, researcher proves that the most of customers comes to convenience store because of the price offered, kind of promotion, and also service quality provided.

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The Analysis of Product, Price, Place, Promotion and Service Quality on Customers’ Buying Decision of Convenience Store: A Survey of Young Adult in Bekasi, West Java, Indonesia

Students’ Perceptions of Online Learning: A Comparative Study

In search of better, more cost effective ways to deliver instruction and training, universities and corporations have expanded their use of e-learning. Although several studies suggest that online education and blended instruction (a “blend” of online and traditional approaches) can be as effective as traditional classroom models, few studies have focused on learner satisfaction with online instruction, particularly in the transition to online learning from traditional approaches. This study examines students’ perceptions of integrating online components in two undergraduate business courses where students completed online learning modules prior to class discussion. The results indicate that participants in an elective course rated the online modules significantly better than those in a required course. Overall, participants in the elective course rated the online modules marginally positive while those in the required course rated them marginally negative. These outcomes suggest that instructors should be selective in the way they integrate online units into traditional, classroom-delivered courses. This integration should be carefully planned based on learner characteristics, course content, and the learning context. For most participants of the study (83 percent), this was their first experience completing an online learning activity or module. In addition, the largest dissatisfaction factor reported among the participants was the time required to complete the online modules. Future research is encouraged to explore: (1) how previous experience with technology and online learning affects students’ attitudes towards and success with e-learning; and (2) the effects of interspersing online units that are considerably shorter in length into the traditional classroom model. This additional research can provide greater insight into which factors promote e-learning success.

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Students’ Perceptions of Online Learning: A Comparative Study

Online Reviews and Pre-Purchase Cognitive Dissonance: A Theoretical Framework and Research Propositions

Online review systems have been widely used by online consumers to facilitate purchase decisions. Existing research has demonstrated the impact of online reviews on e-commerce outcomes such as business profitability and purchase intentions. Little attention, however, has been paid to the relationship between online reviews and a consumer’s internal beliefs of an online retailer in the pre-purchase stage and how this relationship affects the consumer’s purchase decision. Therefore, this study applies the theory of cognitive dissonance and develops a theoretical framework that analyzes these relationships. The framework offered by this study may help increase the understanding of online consumer behavior. 

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Online Reviews and Pre-Purchase Cognitive Dissonance: A Theoretical Framework and Research Propositions

EVALUASI TATA KELOLA TEKNOLOGI INFORMASI MENGGUNAKAN KERANGKA KERJA COBIT DALAM MENDUKUNG LAYANAN SISTEM INFORMASI AKADEMIK

Budi Luhur University has been implementing information technology (IT) in the management of academic information systems services. To create user loyalty, improve effectiveness and efficiency of resource use is required of an academic information system services are complete, accurate, current, complete, safe, consistent, timely and relevant. The role of IT in academic information systems Budi Luhur University can optimal if the application is well managed. IT governance can ensure a good way to evaluate the suitability of the application of IT with business needs, along with university identification of the risks of IT application and handling. This requires a standard model of representative governance and comprehensive, which covers issues of planning, implementation, operation and supervision of all IT processes. Related to the research of IT governance using the COBIT 4.0 (Control Objectives for Information and Related Technology) framework domain, especially the delivery & support and monitoring & evaluation to service the University academic information system Budi Luhur

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EVALUASI TATA KELOLA TEKNOLOGI INFORMASI MENGGUNAKAN KERANGKA KERJA COBIT DALAM MENDUKUNG LAYANAN SISTEM INFORMASI AKADEMIK